Privacy policy

Privacy Policy

Last Updated: May 2026

Welcome to the Allura R&D website located at science.allurahw.com (the “Site”), operated by HYDROGEN MAX LLC DBA Allura Health & Wellness (“Allura R&D,” “Allura,” “Company,” “we,” “our,” or “us”).

This Privacy Policy explains how we collect, use, disclose, retain, transfer, and protect information when you access or use this Site, create an account, place an order, communicate with us, or otherwise interact with our services.

By accessing or using this Site, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

Research Use Notice

All materials, compounds, laboratory references, analytical standards, and scientific products offered through this Site are intended strictly for lawful laboratory research, analytical, and educational purposes only.

Products sold through this Site are NOT intended for:

  • Human consumption
  • Veterinary use
  • Injection or bodily administration
  • Therapeutic or pharmaceutical use
  • Diagnostic application
  • Cosmetic or medical treatment purposes

No statements made on this Site have been evaluated by the United States Food and Drug Administration (FDA). Allura R&D does not market or sell products as drugs, medications, medical devices, dietary supplements, cosmetics, or therapeutic treatments.

Interpretation and Definitions

Interpretation

Words with the initial letter capitalized have meanings defined under the following conditions. These definitions shall have the same meaning regardless of whether they appear in singular or plural form.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our Site or certain parts of our services.
  • Affiliate means any entity that controls, is controlled by, or is under common control with the Company.
  • Company means HYDROGEN MAX LLC DBA Allura Health & Wellness, operating as Allura R&D.
  • Cookies are small files placed on your device that may contain browsing or usage information.
  • Device means any device that can access the Site, including a computer, smartphone, tablet, or similar device.
  • Personal Data means any information that relates to an identified or identifiable individual.
  • Service refers to the Website and related services provided through it.
  • Service Provider means any third-party company or individual that processes data on behalf of the Company.
  • Usage Data means data collected automatically through use of the Site or from the Site infrastructure itself.
  • Website refers to Allura R&D, accessible from science.allurahw.com.
  • You means the individual, company, laboratory, institution, organization, or legal entity accessing or using the Site.

Information We Collect

We may collect the following categories of information:

Contact Information

  • Name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address

Account Information

  • Login credentials
  • Account preferences
  • Customer profile information

Order and Transaction Information

  • Purchased products
  • Order history
  • Payment confirmation details
  • Shipping and fulfillment information

Usage and Technical Data

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Time and date of visits
  • Session duration
  • Diagnostic and analytics data

Communications

  • Customer support inquiries
  • Emails, forms, or messages sent to us
  • Product or order support requests

How We Use Information

We may use collected information for the following purposes:

  • To provide, operate, and maintain the Site
  • To process, verify, and fulfill orders
  • To manage customer accounts
  • To provide customer support
  • To send order updates, policy updates, and service communications
  • To verify transactions and prevent fraud
  • To improve website functionality and user experience
  • To monitor usage and performance of the Site
  • To comply with legal, regulatory, tax, and recordkeeping obligations
  • To enforce our Terms of Service and related policies
  • To protect the rights, safety, property, and security of the Company, users, and the public

We do not use customer information to provide medical advice, healthcare recommendations, treatment guidance, pharmaceutical instruction, diagnostic opinions, or therapeutic recommendations.

Marketing Communications

We may use your contact information to send updates, educational content, research-related notices, product availability information, or promotional communications, where permitted by law.

You may opt out of marketing communications at any time by following the unsubscribe instructions included in the communication or by contacting us directly. Transactional, legal, and order-related communications may still be sent when necessary.

Cookies and Tracking Technologies

This Site may use cookies, web beacons, tags, scripts, pixels, analytics tools, and similar technologies to improve website performance, analyze traffic, personalize user experience, and support Site security.

We may use the following types of cookies:

  • Necessary Cookies: Required for basic Site functionality, checkout, account access, and security.
  • Preference Cookies: Used to remember settings such as login status, language, or region.
  • Analytics Cookies: Used to understand Site traffic, performance, and user behavior.
  • Marketing Cookies: Used to support advertising, retargeting, and promotional measurement, where applicable.

You may disable cookies through your browser settings. However, some parts of the Site may not function properly if cookies are disabled.

Information Sharing and Disclosure

We do not sell personal information.

We may share information with trusted third parties for legitimate business and operational purposes, including:

  • Payment processors
  • Shipping and fulfillment providers
  • Website hosting providers
  • Fraud prevention and security providers
  • Analytics and performance tools
  • Email and customer support platforms
  • Professional advisors, including legal, accounting, compliance, or insurance providers

We may also disclose information:

  • To comply with applicable laws, regulations, subpoenas, court orders, or legal processes
  • To respond to lawful governmental or regulatory requests
  • To investigate suspected fraud, misuse, or unauthorized activity
  • To protect the rights, property, safety, or security of the Company, users, or the public
  • To enforce our Terms of Service, Research Use policies, or other legal agreements
  • With your consent or direction

Shopify and Third-Party Services

This store is hosted on Shopify, which provides the e-commerce infrastructure used to operate this Site. Shopify, payment processors, shipping providers, analytics platforms, and other third-party providers may independently collect, process, and store certain information according to their own privacy policies.

We encourage users to review the privacy policies of any third-party service providers they interact with through this Site.

Business Transfers

If the Company is involved in a merger, acquisition, restructuring, reorganization, financing, bankruptcy, dissolution, asset sale, or transfer of all or part of its business, your information may be transferred as part of that transaction.

We may provide notice before your Personal Data becomes subject to a different privacy policy, where required by applicable law.

Research Qualification and User Responsibility

By accessing this Site or purchasing products, you acknowledge and agree that:

  • Products are intended solely for lawful laboratory research, analytical, or educational purposes.
  • You are responsible for compliance with all applicable local, state, federal, and international laws.
  • You understand the nature of laboratory research materials.
  • You will not use products for human or veterinary consumption, administration, diagnosis, treatment, or cosmetic purposes.
  • You are responsible for safely handling, storing, and using any research materials in accordance with applicable standards.

Data Retention

We retain Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, business operations, legal compliance, fraud prevention, dispute resolution, tax reporting, and recordkeeping obligations.

Usage Data may be retained for internal analytics, security, and performance purposes, unless a longer retention period is required or permitted by law.

Data Security

We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect Personal Data from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. Users transmit information at their own risk.

International Users

If you access this Site from outside the United States, you acknowledge that your information may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate.

Data protection laws in these jurisdictions may differ from those in your country or region.

Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your Personal Data, including the right to:

  • Request access to the Personal Data we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of certain Personal Data
  • Object to or restrict certain processing activities
  • Opt out of certain marketing communications
  • Request information regarding how your data is collected, used, or disclosed

Please note that we may retain certain information when required or permitted by law, including for legal, security, fraud prevention, tax, accounting, or recordkeeping purposes.

California Privacy Rights

If you are a California resident, you may have additional rights under applicable California privacy laws, including the right to request access to, correction of, or deletion of certain personal information, and the right to know how personal information is collected, used, or disclosed.

We do not sell personal information as the term “sell” is commonly understood. If applicable privacy laws define certain advertising or analytics activities as “sharing,” users may contact us to request more information about available opt-out options.

Children’s Privacy

This Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Data from minors.

If we become aware that we have collected Personal Data from an individual under 18, we will take reasonable steps to delete such information.

Third-Party Links

This Site may contain links to third-party websites, references, resources, or services that are not operated or controlled by us.

We are not responsible for the content, privacy practices, policies, security, or operations of third-party websites or services. We encourage users to review the privacy policies of any third-party websites they visit.

Law Enforcement and Legal Requirements

Under certain circumstances, the Company may be required to disclose Personal Data if required by law or in response to valid requests by public authorities, including courts, law enforcement agencies, regulatory bodies, or governmental authorities.

We may disclose Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing related to the Site
  • Protect the safety of users, the Company, or the public
  • Protect against legal liability

Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of the State of Florida, United States, without regard to conflict of law principles.

Policy Updates

We reserve the right to update, revise, or modify this Privacy Policy at any time. Changes become effective when posted on this page, unless otherwise stated.

Continued use of the Site after changes are posted constitutes acceptance of the revised Privacy Policy. We encourage users to review this page periodically.

Contact Information

If you have questions about this Privacy Policy or wish to submit a privacy-related request, you may contact us:

Allura R&D
HYDROGEN MAX LLC DBA Allura Health & Wellness
3363 NE 163rd St
North Miami Beach, FL 33160
United States
Email: support@allurahw.com

Disclaimer

Information presented on this Site is provided solely for scientific, educational, and informational purposes related to laboratory research.

Nothing on this Site should be interpreted as:

  • Medical advice
  • Treatment recommendations
  • Diagnostic guidance
  • Therapeutic claims
  • Pharmaceutical instruction
  • Cosmetic or clinical-use guidance

All products offered through this Site are intended strictly for lawful laboratory research use only and are NOT approved for human or veterinary consumption, administration, diagnosis, treatment, or cosmetic use.